Case Studies | Sun Graphics Media
Sun Graphics was an 87-year-old print company that was recently acquired. The new ownership sought to transform the business lines and convert the company into a full-service media agency providing marketing and branding strategy, app development, full creative services while maintaining the existing print operation. The growth of the new business required significant capital and time investments by the new ownership, and they were suffering from cash-flow constraints.
Huberty scheduled regular meetings to review the KPI results and discuss potential improvement areas and possible solutions.
KPI Dashboard development
Decrease monthly financial closing turn-around time to 15 days from 45 days
Monthly KPI results analysis
Collaborative solution development meetings
Huberty developed a KPI system focused on break-even analysis of the new service lines allowing the owners to achieve better forecasts and monitor the health of the business, with little impact to the time needed to grow the business.
Huberty focused on a medium-term strategy to eliminate cash flow constraints and allow the new owners to continue their focus on growth.
Within a year Sun Graphics Media returned to profitability and achieved a 20% increase in revenue with a large expansion of service offerings. With the KPIs in place, Sun Graphics Media is well positioned for explosive growth over the next 5 years.
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